Dusseldorf - Which advertising Fuchs had devised that?
The brewery "The little fox" - top-fermented soul of Ratingen street - of the heart for many of Düsseldorf. For over 150 years here, the legendary Old Füchschen-brewed.
Dark brown delicious beer, the famous red logo with the fox. Does the beer mats. The black pens, which write the Köbesse the rounds on the lid. Had 150 years jot jejange. Until now! Now the Köbesse suddenly saw black. And the clientele ripping good time.
The "Fox" had suddenly disappeared classic white coaster. Black cardboard had taken its place. Even the white waiter blocks were black at one time. And because there is not just black on black looks very good, got all Köbesse new pins. White! And it took all Köbesse right "schei ..."
A few rounds of old, the lid slightly softened. And even the waiters were blurry white lines could hardly distinguish yet. On some cardboard, they were gone, even after quite some time. Pretty nice for the "little fox" clientele, rather annoying for the frustrated Köbesse.
Uli Tillmann has many years of working in as little fox Köbes. With wit and impudent flap it has become a "Chinese-Uli" on the road Ratinger a legend. Tillmann: "The designer who has done this, should really get something on the lid. A crazy idea that does not belong in such a beautiful temple of beer as the "fox". Off to the ton! "
Brewery boss Peter King has now also available. The black covers have disappeared as quickly as they came. King: "The lids were too dark to me. This includes the Köbesse were constantly annoyed. And if you put a glass on the cardboard, you could see our fox logo anymore. I must confess: missglückt attempt. "Wants to cover the king now use only at parties.
